Imagine... targetting your print based on personal preferences,
buying patterns, demographic information, regional issues,
geographical likings and more.


Many studies on the effect of personalized printing have been published. Organizations, like the US-based CAP Ventures, the Rochester Institute of Technology and several marketing organizations, have found that personalization is more effective than forms of mass communication. The bottom line is that it will generate more revenue.

  • Response rate - average increase 34%
  • Average order size/ Value of order increase 25%
  • Repeat orders/ Retention increase 48%
  • Response time increase 35%
  • Revenue / Profit increase 32%

The following direct mail campaign is a simple example of how variable print works. Each brochure is generated from the same page layout however the images, text, colors and fonts change depending on the gender, age and location of the recipient. This is done on-the-fly, and campaigns can be reused over and over again.


This example was generated for females aged 40+ and the prices advertised in Canadian dollars.
This example was generated for males aged 40+
and the prices advertised in U.S. dollars.

 

This example was generated for males aged 25-40.

 

This example was generated for males aged
25-40, but for the Winter season.

   

 

Pieces can be addressed for
mailing and pre-formatted
order forms can be included for accuracy.

In addition, tracking numbers
and barcodes systems can be
developed to measure
the results in detail.

 

 

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