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The Rise of 1 to 1 Marketing -
Will you Flourish or Flail?
Vancouver, BC-August 30, 2002- Flourish Communications, Canada's
first advertising service provider to focus on highly personalized
content print, has launched their new website www.flourishcomm.ca
This website is particularly useful
to marketing professionals who want information on how they
can improve their print marketing strategy by incorporating
a truly personalized approach. The site is simple to navigate
and packed with information of relevance to anyone employed
within, or studying the marketing and advertising industry.
In addition to the information posted on the site, surfers
can opt-in for detailed articles and research about the latest
developments in variable information advertising.
About Flourish Communications
Founded on the concept of personalization, Flourish
Communications is the first company in Canada to focus
on providing personalized print advertising solutions.
This technology utilizes databases, high speed digital
printing and variable print software to generate personalized
and customer specific print. In addition to personalized
advertising services, Flourish Communications offers
branding, illustration and graphic design services for
various types of traditional and digital print work.
Michelle Davidson, President of
Flourish Communications has worked on a full-time and freelance
capacity as a graphic designer for the past 8 years, and was
previously involved in retail sales and management. Formally,
she has studied Creative Advertising/Broadcasting and Graphic
Design.
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Advertisers Can Flourish With
a More Personalized Approach
Vancouver, BC--July 21, 2002--Flourish
Communications has announced today that they will officially
launch on August 1, 2002. Founded on the concept of personalization,
Flourish Communications is the first company in Canada to
focus on providing dynamic print advertising solutions. Dynamic
print utilizes databases, color laser printing and variable
print software to generate personalized and customer specific
print.
Company President, Michelle Davidson says "Trying to reach
customers with one message is impossible because we are all
very different in demographics and psychographics. What is
so exciting about this technology is that the message can
be strategically targeted to appeal to, and motivate the customer."
Maintaining good relations with customers isn't easy these
days, as there are more marketing messages, an abundance of
products/services available, and fierce competition for customer
loyalty. According to the Pareto Principle, 80% of business
comes from 20% of its customers. Yet, advertisers still have
trouble building and retaining relationships with that 20%.
Variable campaigns have the potential to become all things
to all people as they can be personalized in content, appearance,
and be addressed in full-color, allowing advertisers to communicate
with customers professionally and with relevance. Though originally
engineered for digital print, dynamic document creation can
also be used to generate on the fly multi-page books and directories
for offset print. Producing documents this way can save over
fifty percent in typesetting and design charges.
A large part of the Flourish Communications offering is strategy
development, which involves assessing data, defining prime
target markets, and developing a strategy. The more data that
exists on the recipients of the campaign, the stronger its
targeting capability. In addition to personalized advertising
services, Flourish Communications offers branding, illustration
and graphic design services for various types of traditional
and digital print work.
"As businesses, we have been redefining the way we communicate
with clients, employees and other businesses," said Michelle
Davidson. "We've already embraced dynamic content in websites,
and compiled many great databases, dynamic print is just the
next logical step."
Michelle Davidson, president of Flourish Communications has
worked on a full-time and freelance capacity as a graphic
designer for the past 8 years, and was previously involved
in retail sales and management. Formally, she has studied
Creative Advertising/Broadcasting and Graphic Design.
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