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The Rise of 1 to 1 Marketing - Will you Flourish or Flail?

Vancouver, BC-August 30, 2002- Flourish Communications, Canada's first advertising service provider to focus on highly personalized content print, has launched their new website www.flourishcomm.ca

This website is particularly useful to marketing professionals who want information on how they can improve their print marketing strategy by incorporating a truly personalized approach. The site is simple to navigate and packed with information of relevance to anyone employed within, or studying the marketing and advertising industry. In addition to the information posted on the site, surfers can opt-in for detailed articles and research about the latest developments in variable information advertising.

About Flourish Communications
Founded on the concept of personalization, Flourish Communications is the first company in Canada to focus on providing personalized print advertising solutions. This technology utilizes databases, high speed digital printing and variable print software to generate personalized and customer specific print. In addition to personalized advertising services, Flourish Communications offers branding, illustration and graphic design services for various types of traditional and digital print work.

Michelle Davidson, President of Flourish Communications has worked on a full-time and freelance capacity as a graphic designer for the past 8 years, and was previously involved in retail sales and management. Formally, she has studied Creative Advertising/Broadcasting and Graphic Design.

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Advertisers Can Flourish With a More Personalized Approach

Vancouver, BC--July 21, 2002--Flourish Communications has announced today that they will officially launch on August 1, 2002. Founded on the concept of personalization, Flourish Communications is the first company in Canada to focus on providing dynamic print advertising solutions. Dynamic print utilizes databases, color laser printing and variable print software to generate personalized and customer specific print.

Company President, Michelle Davidson says "Trying to reach customers with one message is impossible because we are all very different in demographics and psychographics. What is so exciting about this technology is that the message can be strategically targeted to appeal to, and motivate the customer."

Maintaining good relations with customers isn't easy these days, as there are more marketing messages, an abundance of products/services available, and fierce competition for customer loyalty. According to the Pareto Principle, 80% of business comes from 20% of its customers. Yet, advertisers still have trouble building and retaining relationships with that 20%.

Variable campaigns have the potential to become all things to all people as they can be personalized in content, appearance, and be addressed in full-color, allowing advertisers to communicate with customers professionally and with relevance. Though originally engineered for digital print, dynamic document creation can also be used to generate on the fly multi-page books and directories for offset print. Producing documents this way can save over fifty percent in typesetting and design charges.

A large part of the Flourish Communications offering is strategy development, which involves assessing data, defining prime target markets, and developing a strategy. The more data that exists on the recipients of the campaign, the stronger its targeting capability. In addition to personalized advertising services, Flourish Communications offers branding, illustration and graphic design services for various types of traditional and digital print work.

"As businesses, we have been redefining the way we communicate with clients, employees and other businesses," said Michelle Davidson. "We've already embraced dynamic content in websites, and compiled many great databases, dynamic print is just the next logical step."

Michelle Davidson, president of Flourish Communications has worked on a full-time and freelance capacity as a graphic designer for the past 8 years, and was previously involved in retail sales and management. Formally, she has studied Creative Advertising/Broadcasting and Graphic Design.


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Flourish Communications - New Website set to launch!

Flourish Communications - Official Launch Date!